For North Dallas Women Looking to Get Fit


For North Dallas Women

Looking to Get Fit

Amazing 40+ Health & Fitness Secrets Revealed in This Special FREE Report

Outa-shape X-Bodybuilder Discovers The 4 Truths Behind Fast-Results, Longevity Fitness for women Over 40…
and it’s Definitely NOT What Most of us Are Being Told

Outa-shape X-Bodybuilder Discovers The 4 Truths Behind Fast-Results, Longevity Fitness for women Over 40…and it’s Definitely NOT What Most of us Are Being Told

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Hey, I’m Chris Ownbey and without this hospital gown

no one over 40 has a chance when it comes to getting in great shape and living life to the fullest…


It will all make perfect sense in just a few minutes…

I'm asking you to view this presentation all the way to the very end…

because: I’m about to reveal an approach to being really fit and looking and feeling your best over age 40 that’s totally unique, surprisingly simple, and works incredibly great for women who want to be their best. This will not only renew your hope…it will change the way you look at true longevity fitness forever.

Before we begin, let me assure you: I wasn’t always the N Dallas go-to guy and voted top-20 area trainer when it comes to fitness over age 40… in fact, I was anything



Here’s what’s funny to me: I get comments like,

“Since you were a competitive bodybuilder, powerlifting champ and undefeated MMA fighter, you were probably always the fittest guy in his 40’s & 50’s”,

while in fact, I was the exact opposite and I’m even a little embarrassed to share this with you…

Let me share my story with you

I remember this as if it were yesterday. It as January 2nd, 2013…it was a Wednesday 10 years ago now: I recall that it was a cloudy, overcast winter day with near-freezing 37 degrees in Texas. And I was wearing my favorite hoodie sweatshirt.

I was with my wife and my oldest son Michael, who was 20 at the time. We had just celebrated Christmas together the week earlier when I got the incredible news that we were going to be grandparents to a little girl, Amelia.

Wow, she had arrived and me a granddad! 

I was so stoked. So there we were, my wife and I, heading our way to the hospital to see our new little granddaughter.


Then, right there in the car, in that moment, IT HAPPENED:

My heart was pounding so loud could literally hear it and I knew something just wasn’t right. I sluggishly asked my wife, “where are we going again?” and She said, “to the hospital to meet little Amelia.” Then I asked her, “which hospital again?” And that’s when she got really concerned and said to me, “hey, are you ok?” I said, “no, I can’t really see out of my left eye and something feels wrong in my chest.” I had no idea what was going on, so I had my wife rush me to the nearby hospital emergency room.


At the local ER, they wheeled me quickly and hooked up all sorts of machines. Turns out my heart was about to explode and my BP was skyrocketing. You see over the past year, I had an injury and stopped training altogether and left myself go.

Yes, I was still working and training all my clients 10-12 hours a day, but I was injured and so busy, that I started to eat a ton of fast food. Life and stress were overwhelming and I packed on a whopping 30 extra pounds during this time. And to be honest, I was feeling really nervous cause this never happened to me.

But still, it took this one event — something so embarrassing and life-altering — to really move me into action, which took me from being a fit, athletic guy to this sluggish, extra-heavy, overweight guy. Even though I competed in bodybuilding, powerlifting and MMA for years and knew all about training and nutrition…I just stopped doing it. I was so busy working, coupled with the new addition to our family, I let my health suffer.

Turns out, I was experiencing an anxiety attack

My body was responding to all the stress during this tough time that I had no releases. I felt like I had hit rock bottom and was spinning out of control… and that I had failed to live up to the expectations of being a fitness trainer…I mean I know better…after all, I teach it to my clients.

Just imagine the look on the doctor's face when I told him what I did for a living. I mean, even he was surprised.
I’ll never forget it!

So, there I was, sitting in that stupid, blue hospital gown with an EKG hooked up when I decided at that very moment to make a change that would affect my life forever:

  • I will NEVER, EVER let myself feel this way again.
  • I’m letting down my family.
  • I’m letting down my friends.
  • I’m letting down my clients.
  • I’m letting down anyone that loves me.
  • I’m going to solve this health issue or DIE TRYING!
I promised myself I'd spend 8 hours a day, no matter what it took, perfecting the art of getting back into shape. Now that I was in my 40's, I knew this was going to be a little more difficult.

I had a health club membership but I had not been using it and even though I had been a ‘gym rat’ in my early days, something about walking back into that gym again felt alien to me. I picked my way through a sea of treadmills and cardio machines and headed for the free weights that had been my old stomping grounds. But after only ten frustrating minutes, I ended my work out early and left.

personal training for men and women 40 and 50 years old.

The next day, I found myself in the same exact place. This time head down, headphones blaring, wearing a baggy t-shirt, hoping no one noticed me and running on a treadmill like a hamster. I looked into joining an exercise class, but the class times were not convenient for my schedule. It was a super-busy, big box gym and I would often find myself driving through a full parking lot for thirty minutes, unable to find a spot.

Often times, I left without even getting out of the car because I needed to get home to my family. I would promise myself to make up for it by working out extra hard the next day, but that rarely happened.


So I decided that, when I could find a 30-minute break during my full-schedule day, I would lock my studio doors, blast music through my headphones, and do half of a normal one hour workout. I knew that a quick 30-minute workout would better fit my schedule and I hoped and prayed that this would be enough time to get my health and fitness back on track.
I started to change things up. I decided to try some ideas that were totally unconventional. It was almost opposite what I had learned and what everyone else was teaching.

Turns out what I had literally stumbled onto was actually hidden away in obscure medical and research journals

One study showed that 30-minute workouts style training, when done correctly, increased metabolism for 48 hours later! Whoa! So I began tweaking everything I thought I knew about exercise after age 40.

Mind you, I’ve seen most every program out there. I tried most every program out there but I don’t ever remember anyone telling me about this type of training. And guess what? I started seeing results and the results started to come quickly.

And thanks to that turning point, I uncovered a formula that propelled me to success with my goal of getting back into great shape again. Question was, would it work for others my other clients?

A short time after I had figured out the formula for my new 30-minute workout, I had a client named Julie. Julie is 55 years old and was 30 minutes late for her workout. So, I decided to take her through one of my new 30-minute workout routines. When we were done, not only did she love it, but at our next session, she said, “hey Chris, can we do that 30-minute workout again?”

Today, I’m going to share the complete formula with you, and save you the hassles, trial and error and all the time it took me to hone this Formula into perfection over the last 10 years…


Personal Fitness Trainer in Dallas for over 40

Please remember, despite the fact that I now wrote several eBooks on the subject, on ESPN sports and on many podcasts and considered an “expert” in fitness for those over 40,

I’m really no different than you:

I just happened to figure out a really simple, step-by-step formula for the average women 40 and over to see massive results when it comes to getting the body we want while living life to the fullest even with super busy schedules.


This is a System I call the FIT40+Formula™ that allows people over 40 just like us… to strengthen muscles, tone our bodies, tighten our mid sections, lose weight, look and feel great, decrease pains, enjoy our hobbies and really have great health to live our best life doing the things we like. Women like Georgia & Linda.

Personal Trainer In Carrollton Tx
Personal Fitness Trainer in Dallas

The FIT40+ Formula™ is the System I’ve used to help dozens of local N Dallas women regain their best fitness levels. Women like Suzan W. And it’s the same exact System I’ll be sharing with you today, so you can finally experience results like these for yourself!

But first, let’s see what we’re up against…

Here it is…2 huge factors are waging war on you and me as we get. First is the sad fact, according to Harvard medicine, that after the age of 40, our muscle mass decreases by 1-3% per year, doctors call it called Sarcopenia, and we start getting weaker by the day.

Then the second is, according to the CDC, obesity prevalence rates just ramped up to 44% for ages 40-59. Holy Crap!


Here it is…2 huge factors are waging war on you and me as we get. First is the sad fact, according to Harvard medicine, that after the age of 40, our muscle mass decreases by 1-3% per year, doctors call it called Sarcopenia, and we start getting weaker by the day.

Then the second is, according to the CDC, obesity prevalence rates just ramped up to 44% for ages 40-59. Holy Crap!


Here it is…2 huge factors are waging war on you and me as we get. First is the sad fact, according to Harvard medicine, that after the age of 40, our muscle mass decreases by 1-3% per year, doctors call it called Sarcopenia, and we start getting weaker by the day.

Then the second is, according to the CDC, obesity prevalence rates just ramped up to 44% for ages 40-59. Holy Crap!

This means we’re losing muscle and we’re gaining excess weight at a very rapid rate. Now combine these 2 headwinds together and it’s a HUGE double-hammer coming down on women over 40!
But the bigger problem is…

Bigger problem is that the average fitness trainer out there doesn’t know how to work with women age 40+ and they’re giving out cookie-cutter programs that aren’t working to help these 2 factors or worse, causing joint damage. Honestly, they get their routines from a pre-written program.

We’re told by these younger “millennial” trainers that we need to spend hours in a gym lifting weights or running on the treadmill like everyone else to regain our physiques. And these lies are keeping us from having optimal health and enjoying our lives as get older.

Many folks believe that pumping weights in the gym for an hour a day X 6 days a week just to see success in toning, tightening, and firming your body is the solution. You may have heard that or even believed that at one point in your life. And as a former bodybuilder, I used to believe this myself… HOWEVER:

That's just nowhere NEAR the truth...

If you’re one of us 40+ women who fell victim to this lie…then you really need to decide now to accept the truth… because: If you don’t, you’ll go to another work out class run by a young, fit millennial or try another at-home program or join another gym or get another local training session and just not see the results you want.

We may even want to give up on attaining our goals and believe you're meant to stay the way things are.

Listen: this is not what I want for you…I know it’s not what you desire for yourself. These lies and misinformation are the reason you may not be where you want to in your fitness and health at this time…so…

I’s just not your fault

Hang in there, I need to tell you something

The truth may surprise you…you can actually get into great shape with short 30-minute workout routines if done properly. So the questions is, how do you do it correctly or properly?


Now I’ll be sharing the 4 VITAL Elements that make up the FIT40+Formula™ when it comes to getting in the best shape after age 40. You may want to write these 4 essential elements down. Just be WARNED: Without applying ALL 4 of these Vital Elements, you can virtually forget about succeeding… that is THE most important tip of all… so here we go…


Vital Element #1: This is what I call the Less is More Principle

When it comes to fitness over 40… less is more. Research shows that doing short bursts of exercise boosts fat burning, muscle building and anti-aging hormones without any negative side effects like inflammation and production of stress hormones. Low grade chronic inflammation, which cause you to gain fat… can be triggered by doing long and arduous exercises. Even an hour of constant exercising at moderate to hard intensity can induce inflammation in your body causing damage to your body and accelerate the aging process.

That said, the solution is not to stop exercising. No that would just add to problem. The solution lies in performing the right exercises in the correct order, the right way. Studies have shown that doing specific exercises performed a specific way can boost your youth-enhancing hormones by 450%! So, fist-bump, no more spending hours in a gym. Anyone who tells you that, is simply following a pre-written script for younger people, not those over age 40.


Vital Element #2: is what I call Resistance Movements.

I found out that working muscles slower through the resistance part of the movement, built my muscle strength quickly while saving and protecting my joints. I have bad shoulders from all the wrong things I did when I was younger, so this helped protect my joints.

Element #2 is so different than what others are saying about using heavy free weights or box jumping or burpees which is putting far more stress on our joints. Element 2 will build your muscles faster and decrease injuries compared to other types of training. On top of that, research has shown that combining Element 1 and 2 increases strength, builds muscles for more energy and peak power production!


Vital Element #3: This is what I call the 4-Pillar Building Blocks.

I discovered that each workout produced huge results when I combined 4 customized “blocks” into every routine. These 4 blocks are combining a Major muscle group + a Minor muscle Group + a Core Move + a Cardio Move. I created these for me and then my clients. What this means is that you get a full-body workout from every single routine.

Element #3 is polar opposite those that say to have ‘upper body day’ or ‘lower body day.’ I call that old school workouts. Our bodies need all muscles working together to function at its best not isolation. The “isolation” programs may be good for youngsters but not us. My 4-Pillar Building Blocks Element reverses the aging process or that thing they call Sarcopenia.


Vital Element #4: Uses the concept I coined called “Muscle Adaptation.”

Basically, I used a circuit-style layout and varied the movements every single time plus I adjusted them for various fitness levels. This meant that our bodies have no choice but to change or ‘adapt’ to the new moves and that’s where I got such huge gains in fitness levels for me and then all my clients.

Element #4 basically means I can customize the program based on where you are right now and where you want to be. It’s not like these cookie-cutter plans that some pull off the internet. The various moves keep it exciting and my clients couldn’t wait to get back again to see what’s next. The Muscle Adaptation Element is a huge key that really changed the fitness game for me.

Turns out, these 4 Vital Elements are the bedrock foundation of my entire FIT40+Formula and if you are missing any 1, 2, 3 or all 4, you might not be getting the results you desire. Imagine what you can achieve knowing these 4 elements and putting them to work for you?

Okay, that was a TON of valuable information and you may be feeling a bit unsure of where and how to get started and that’s fine: All this really means is that you have 2 simple choices to make, right now:

Choice #1: You can take all the 4 essential, vital workout elements and info I just gave you and try to put the puzzle pieces together on your own, without assistance…You never know, you may put the puzzle pieces together eventually on your own sure, it will take a lot longer, and there’s no guarantee you’ll make it…

Or, you can take Choice #2, the savvy choice most everyone over 40 takes when they hear this news and who is ready for great fitness success in the shortest time possible which most women do. Why go at this alone when I’ve already done ALL the work for you? I proved my system on myself and then successfully tested it for years by hundreds of fitness enthusiasts and PROVEN to work for all levels of health.




Right now, I’m looking for 4 women who want to join me in a semi-private lesson for the fall 60-day session.

If you are a female 40 or older, motivated to shed unwanted weight, have more energy, look better and feel awesome, reduce pains and tome and tighten your waistline, strengthen your heart, lower your cholesterol, eliminate diabetes, increase your bone density, and have the ability to be active in all your favorite hobbies like golf, travel, hiking…then you may be a great candidate for our FIT40+ Semi-Private Fitness Program.

You might be asking yourself. Will the FIT40+Formula work for me? The short answer is YES. This tested, proven, and efficient Blueprint for Superior Women’s Health and Fitness can work for you, EVEN IF you have/are:

  • joint pain or limited joint mobility (you should see how I wrecked my shoulders)
  • haven’t been active in years (I get it, I was there; life is busy man)
  • used to be athletic and in sports or was in the military (I was in the Marines, in MMA and an X-bodybuilder too)
  • have a current trainer or have a big-box gym membership (I won’t step on their toes and you’ll love our small, private studio)
  • don’t have a lot of time to be away from work or family (You’ll love how efficient this is, in & out in 30 minutes)

OR even if you THINK you’ve tried everything!

Yes, each FIT40+Formula semi-private training session will include ALL 4 vital elements we talked about:


Less is More Principle


Resistance Movements


4-Pillar Building Blocks


Muscle Adaptation

Don’t take my word for it, here’s what just a few of my ladies clients are saying about FIT40+Formula

So what’s your investment into your health?

Well, I normally charge my clients $60 per session which at 2 sessions a week = $480 per month. But because of the guts and determination needed to watch this entire

presentation, I’m going to sweeten the deal by giving you a huge discount…but yes there will be a catch.

$60 per session

-66% discount $20 per session

Right now, forget about paying the usual price of $480/month for the 60-day-fall sessions because this week…I’m going to cut the price 66% for the first 4 ladies that reach out to me! Yes, that will be just $20/session X 2 per week = $40/week = $160 per month for the next 2 months (60 days)!

So, here’s the catch: I’m willing to drop my price in half as long as you’re willing to allow me and my team to use your success story in our marketing. Yes, I want to take before & after pics and measurements and be able to tell others all about your huge results! Sound ok to you?

If you’re good with that and are ready to enroll for fall membership, then take a look at the easy application by this video right now: And then CLICK on the Application BUTTON that says “Chris, I’m ready to go” to be one of the 4 to lock in your discounted price today of only $160 per month for the next 2 months.


As soon as you submit that, I will reach out to you personally and we’ll have a quick conversation. Then you’ll be invited into the studio to check out me and my studio. I want you to see the professional atmosphere and experience a trial-session before you commit.

I’ll make sure we both agree to work together before you send any funds. This will allow you to interview me and see if we are the right place for you. It’ll be a mutual decision with ZERO pressure. How’s that for a test drive?

If you do not like me or the program, we’ll part as friends, no harm, no foul. Sound fair?

Even if you don’t like my southern accent… or my hyper-enthusiasm… no worries! You won’t pay a penny until you’re ready. I do have a 30-year reputation to uphold.

Oh, I almost forget to tell you…I’ve dropped that old weight, I’m feeling great again and back to my desired fitness level thanks to the FIT40+Formula.

So, go ahead and CLICK the button right now, and I’ll be talking to you soon. See ya then. Remember, to always Train Hard & Eat Smart.

Fall Session Details​

Let's take a look at the details of membership in the FIT40+ Semi-Private Fitness Program:


The live, in-person sessions are help at my private studio inside the well-known Golf Academy at 2538 Golden Bear Drive, Carrollton, TX 75006.


The fall session will start Monday, October 17 and run until Wednesday, December 14, a 60-day session commitment ending just before the busy holidays.

Times per week

You will need to commit to 2 days per week. Mondays and Wednesdays and you will have a choice of times ranging from 4:30 pm - 7:30 pm whichever fits your schedule best.

Session Times

Each workout will be 45 minutes max in and out the door which includes the 30-minutes workout.

Semi-Private Groups

We only allow 4 clients per time session. So you will have others just like you working together for common goals. No millennials in short spandex taking selfies and talking on their phones here or standing around waiting for the equipment.